Bearded Bully Barbershop - "Joplin Shop"

[Case Study]

Client Overview:
Bearded Bully Barbershop, a modern barbershop in Joplin, Missouri, sought a professional video and photography solution to enhance its social media presence. The goal was to create an engaging ad that captured the shop’s authentic vibe while showcasing its barbers’ skills and the inviting atmosphere.

Challenge:
Bearded Bully Barbershop wanted to attract new customers by emphasizing its unique style and high-quality service through a compelling visual campaign. This required a production partner with the ability to capture the essence of the shop and create a cohesive brand experience through video and photography.

Our Approach:
Shadow + Light Creative collaborated with Bearded Bully Barbershop to deliver a full-service creative solution:

• Pre-Production: We worked closely with the client to understand their vision, craft a story for the social media ad, and plan the shots that would best highlight the shop’s personality and services.

• Production: On location, we captured cinematic-quality footage and stills, paying attention to lighting, framing, and the details that brought the shop’s character to life. We also delivered professional headshots of the barbers, showcasing their individuality and professionalism.

• Post-Production: The final video was edited to include dynamic visuals, vibrant color grading, and a carefully selected soundtrack to match the shop’s aesthetic. The still images were retouched to ensure a polished yet authentic look.

Outcome:
The social media ad and professional photographs received enthusiastic feedback from both the client and their audience. Bearded Bully Barbershop expressed high satisfaction with the quality of the work and its alignment with their brand identity.