The Flanagan Group - "Bunny" TV/Web Spot
A desperate mom has to unpack all the boxes to find a stuffed animal for a crying toddler.
[Client]
The Flanagan Group
[Year]
2023
[Services]
Pre-production, Cinematography, Post-production
[Category]
Commercials & ads
[Case Study]
Client Overview:
The Flanagan Group, a leading real estate agency in Joplin, Missouri, sought to elevate their marketing strategy through a series of cinematic TV and web commercials.
Challenge:
The Flanagan Group needed a visually compelling and attention-grabbing spot that would resonate with their audience across multiple platforms, including television and digital channels. It was crucial to create a polished and professional production that stood out in a competitive market.
Our Approach:
Shadow + Light Creative delivered a full-service production experience to bring The Flanagan Group’s vision to life:
Pre-Production: We worked to understand The Flanagan Group's brand identity and target audience. Our team developed a script, cast talent, scouted locations, and prepared a shot list and storyboard to align with their vision.
Production: On set, we provided expert lighting, cinematography, and direction to capture high-quality visuals. Our team ensured every shot conveyed the professionalism and warmth associated with The Flanagan Group.
Post-Production: Through meticulous editing, sound design, and color grading, we crafted a commercial that captured attention and left a lasting impression.
Outcome:
The TV/web spot not only met The Flanagan Group’s expectations but also gained broader recognition, earning an award nomination at a film festival.
