LTD Select

Project Overview

Livin’ the Dream partnered with Shadow + Light Creative to produce a two-minute promotional video for its LTD Select basketball program. The goal was to communicate the program’s long-term impact by highlighting athletes who have moved on to higher levels of competition after participating in LTD Select. Rather than relying on traditional interviews or new production, the project centered on shaping existing materials provided by the organization. Shadow + Light Creative was brought in to handle post-production, structure, and visual storytelling, transforming a limited collection of mixed-quality assets into a unified promotional piece that could be used for outreach, recruiting, and fundraising.

Post-Production & Motion Design Approach

The source material included low-resolution phone videos in both horizontal and vertical formats, along with still photographs spanning multiple years of the program. These assets varied widely in quality, framing, and aspect ratio, requiring thoughtful pacing, cropping, and design decisions to maintain visual consistency. Custom text graphics, motion elements, and brand-aligned typography were used to bridge gaps between clips and guide the viewer through the piece. Voice-over and on-screen text were carefully timed to reinforce key messages, ensuring clarity even when visuals shifted between formats or resolutions.

Visual Storytelling

The video is structured around progression, opportunity, and outcomes. Rather than focusing on a single athlete, the edit highlights a broader pattern of growth and advancement to show how LTD Select has helped players reach the next level. Motion design plays a central role in maintaining rhythm and cohesion, allowing archival footage and still images to feel intentional and connected. The result is a story that feels purposeful and energetic while staying grounded in real experiences and documented success.

The Final Result

The finished video delivers a focused, engaging overview of the LTD Select program and its impact. Through careful editing, clear messaging, and restrained motion design, the piece turns informal source material into a polished promotional asset that supports Livin’ the Dream’s mission and communicates the value of the program with confidence and clarity.