The Start of a Stronger Year

Project Overview

The Fair Acres Family YMCA in Carthage partnered with Shadow + Light Creative to create a promo video aimed at encouraging new memberships as the new year approached. The goal was to show the range of programs and spaces available while giving viewers a clear sense of what it feels like to be part of the Y.

Cinematography & Techniques

The project was filmed over the course of a full day inside the facility. We captured a wide mix of activity using natural movement, stabilized gimbal shots, and available lighting that worked within active spaces. The edit balances energy and clarity, allowing viewers to take in the size of the building and the variety of experiences offered.

Visual Storytelling

The video functions as both a membership promo and a light walkthrough of the facility. Exercise classes, pools, courts, and shared spaces are shown in action to reflect everyday use. Rather than staging moments, the focus stays on real people using the Y as it is meant to be used.

The Final Result

The finished promo presents the Fair Acres Family YMCA as welcoming, active, and accessible. It supports membership growth while helping viewers quickly understand what the facility offers and how it fits into their daily lives.